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Tuniu Announces Unaudited Fourth Quarter and Fiscal Year 2025 Financial Results and Shareholder Return Plan

NANJING, China, March 5, 2026 /PRNewswire/ — Tuniu Corporation (NASDAQ: TOUR) (“Tuniu” or the “Company”), a leading online leisure travel company in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2025.

Highlights for the Fourth Quarter of 2025

  • Net revenues in the fourth quarter of 2025 increased by 20.3% year-over-year to RMB123.5 million (US$17.7 million[1]).
  • Revenues from package tours in the fourth quarter of 2025 increased by 35.3% year-over-year to RMB102.1 million (US$14.6 million).
  • Net income in the fourth quarter of 2025 was RMB1.5 million (US$0.2 million), compared to a net loss of RMB25.1 million in the fourth quarter of 2024.

“We are pleased to report strong performance for the fourth quarter of 2025,” said Mr. Donald Dunde Yu, Tuniu’s founder, Chairman and Chief Executive Officer. “Net revenues increased by 20.3% year-over-year, while revenues from packaged tours grew by 35.3% year-over-year. We achieved a year-over-year return to profitability in the fourth quarter and once again delivered full-year profitability, marking the third consecutive year of full-year non-GAAP profitability. In 2025, we adopted a proactive product strategy and an open sales channel approach, driving sustained business growth. In addition, supported by new technologies, we continuously optimized our internal operations and management, achieving ongoing cost reductions and efficiency improvements. Looking ahead to 2026, we will continue to enhance our performance and profitability, striving to create greater value for both our customers and shareholders.”

[1] The conversion of Renminbi (“RMB”) into United States dollars (“US$”) is based on the exchange rate of US$1.00=RMB6.9931 on December 31, 2025 as set forth in H.10 statistical release of the U.S. Federal Reserve Board and available at https://www.federalreserve.gov/releases/h10/default.htm

Fourth Quarter 2025 Results

Net revenues were RMB123.5 million (US$17.7 million) in the fourth quarter of 2025, representing a year-over-year increase of 20.3% from the corresponding period in 2024.

  • Revenues from packaged tours were RMB102.1 million (US$14.6 million) in the fourth quarter of 2025, representing a year-over-year increase of 35.3% from the corresponding period in 2024. The increase was primarily due to the growth of organized tours and self-guided tours.
  • Other revenues were RMB21.5 million (US$3.1 million) in the fourth quarter of 2025, representing a year-over-year decrease of 21.4% from the corresponding period in 2024. The decrease was primarily due to the decrease of merchandise sales.

Cost of revenues was RMB53.5 million (US$7.7 million) in the fourth quarter of 2025, representing a year-over-year increase of 62.5% from the corresponding period in 2024. As a percentage of net revenues, cost of revenues was 43.3% in the fourth quarter of 2025, compared to 32.1% in the corresponding period in 2024.

Gross profit was RMB70.0 million (US$10.0 million) in the fourth quarter of 2025, which was almost in line with gross profit in the fourth quarter of 2024.

Operating expenses were RMB69.0 million (US$9.9 million) in the fourth quarter of 2025, representing a year-over-year decrease of 16.4% from the corresponding period in 2024.

  • Research and product development expenses were RMB12.3 million (US$1.8 million) in the fourth quarter of 2025, representing a year-over-year decrease of 7.6%. The decrease was primarily due to the decrease in research and product development personnel related expenses. Research and product development expenses as a percentage of net revenues were 10.0% in the fourth quarter of 2025.
  • Sales and marketing expenses were RMB44.1 million (US$6.3 million) in the fourth quarter of 2025, representing a year-over-year increase of 3.4%. The increase was primarily due to the increase in promotion expenses. Sales and marketing expenses as a percentage of net revenues were 35.7% in the fourth quarter of 2025.
  • General and administrative expenses were RMB12.8 million (US$1.8 million) in the fourth quarter of 2025, representing a year-over-year decrease of 52.2%. The decrease was primarily due to the impairment of property and equipment, net recorded in the fourth quarter of 2024. General and administrative expenses as a percentage of net revenues were 10.4% in the fourth quarter of 2025.

Income from operations was RMB1.1 million (US$0.2 million) in the fourth quarter of 2025, compared to a loss from operations of RMB12.7 million in the fourth quarter of 2024. Non-GAAP[2] income from operations, which excluded share-based compensation expenses and amortization of acquired intangible assets, was RMB3.1 million (US$0.4 million) in the fourth quarter of 2025.

Net income was RMB1.5 million (US$0.2 million) in the fourth quarter of 2025, compared to a net loss of RMB25.1 million in the fourth quarter of 2024. Non-GAAP net income, which excluded share-based compensation expenses and amortization of acquired intangible assets, was RMB3.5 million (US$0.5 million) in the fourth quarter of 2025. 

Net income attributable to ordinary shareholders of Tuniu Corporation was RMB1.5 million (US$0.2 million) in the fourth quarter of 2025, compared to a net loss attributable to ordinary shareholders of Tuniu Corporation of RMB24.2 million in the fourth quarter of 2024. Non-GAAP net income attributable to ordinary shareholders of Tuniu Corporation, which excluded share-based compensation expenses and amortization of acquired intangible assets, was RMB3.5 million (US$0.5 million) in the fourth quarter of 2025.

As of December 31, 2025, the Company had cash and cash equivalents, restricted cash, short-term investments and long-term deposits of RMB1.1 billion (US$162.9 million). 

[2] The section below entitled “About Non-GAAP Financial Measures” provides information about the use of Non-GAAP financial measures in this press release, and the table captioned “Reconciliations of GAAP and Non-GAAP Results” set forth at the end of this press release reconciles Non-GAAP financial information with the Company’s financial results under GAAP.

Fiscal Year 2025 Results

Net revenues were RMB578.0 million (US$82.6 million) in 2025, representing a year-over-year increase of 12.5% from 2024.

  • Revenues from packaged tours were RMB493.5 million (US$70.6 million) in 2025, representing a year-over-year increase of 21.1% from 2024. The increase was primarily due to the growth of organized tours and self-guided tours.
  • Other revenues were RMB84.5 million (US$12.1 million) in 2025, representing a year-over-year decrease of 20.4% from 2024. The decrease was primarily due to the decrease in the commission fees received from other travel-related products.

Cost of revenues was RMB243.0 million (US$34.7 million) in 2025, representing a year-over-year increase of 56.2% from 2024. As a percentage of net revenues, cost of revenues was 42.0% in 2025, compared to 30.3% in 2024.

Gross profit was RMB335.0 million (US$47.9 million) in 2025, representing a year-over-year decrease of 6.4% from 2024.

Operating expenses were RMB323.7 million (US$46.3 million) in 2025, representing a year-over-year increase of 9.8% from 2024.

  • Research and product development expenses were RMB59.0 million (US$8.4 million) in 2025, representing a year-over-year increase of 12.0%. The increase was primarily due to the increase in research and product development personnel related expenses. Research and product development expenses as a percentage of net revenues were 10.2% in 2025.
  • Sales and marketing expenses were RMB193.9 million (US$27.7 million) in 2025, representing a year-over-year increase of 7.5%. The increase was primarily due to the increase in promotion expenses. Sales and marketing expenses as a percentage of net revenues were 33.5% in 2025.
  • General and administrative expenses were RMB71.8 million (US$10.3 million) in 2025, representing a year-over-year decrease of 18.0%. The decrease was primarily due to the decrease in general and administrative personnel related expenses and impairment of property and equipment, net. General and administrative expenses as a percentage of net revenues were 12.4% in 2025.

Income from operations was RMB11.2 million (US$1.6 million) in 2025, compared to an income from operations of RMB63.3 million in 2024. Non-GAAP income from operations, which excluded share-based compensation expenses, amortization of acquired intangible assets and impairment of property and equipment, net, was RMB22.7 million (US$3.2 million) in 2025.

Net income was RMB29.7 million (US$4.2 million) in 2025, compared to a net income of RMB83.7 million in 2024. Non-GAAP net income, which excluded share-based compensation expenses, amortization of acquired intangible assets and impairment of property and equipment, net, was RMB41.1 million (US$5.9 million) in 2025.

Net income attributable to ordinary shareholders of Tuniu Corporation was RMB31.1 million (US$4.5 million) in 2025, compared to a net income attributable to ordinary shareholders of Tuniu Corporation of RMB77.2 million in 2024. Non-GAAP net income attributable to ordinary shareholders of Tuniu Corporation, which excluded share-based compensation expenses, amortization of acquired intangible assets and impairment of property and equipment, net, was RMB42.6 million (US$6.1 million) in 2025.

Business Outlook

For the first quarter of 2026, Tuniu expects to generate RMB125.7 million to RMB131.6 million of net revenues, which represents a 7% to 12% increase year-over-year compared with net revenues in the corresponding period in 2025. This forecast reflects Tuniu’s current and preliminary view on the industry and its operations, which is subject to change.

Share Repurchase Update

In August 2025, the Company’s Board of Directors authorized a share repurchase program under which the Company may repurchase up to US$10 million worth of its ordinary shares or American depositary shares (“ADSs”) representing ordinary shares. As of February 28, 2026 the Company had repurchased an aggregate of approximately 4.5 million ADSs for approximately US$3.8 million from the open market under the share repurchase program.

Shareholder Return Plan

In March 2026, the Company’s Board of Director approved a three-year shareholder return plan, under which the Company may, during the three-year period from the date of approval, (i) declare and distribute cash dividends of no more than US$30 million and (ii) repurchase of its Class A Ordinary Shares and/or ADSs of no more than US$20 million. The shareholder return plan will run in addition to the Company’s existing share repurchase program adopted in August 2025. Under the shareholder return plan, the Board of Directors reserves the discretion to determine the form, timing, and amount of the capital return measures based on the Company’s financial condition, results of operations, capital requirements and other relevant factors.

Conference Call Information

Tuniu’s management will hold an earnings conference call at 8:00 am U.S. Eastern Time, on March 5, 2026, (9:00 pm, Beijing/Hong Kong Time, on March 5, 2026) to discuss the fourth quarter and fiscal year 2025 financial results.

To participate in the conference call, please dial the following numbers:

United States

1-888-346-8982

Hong Kong

852-301-84992

Chinese mainland

4001-201203

International

1-412-902-4272

Conference ID: Tuniu 4Q 2025 Earnings Conference Call

A telephone replay will be available one hour after the end of the conference call through March 12, 2026. The dial-in details are as follows:

United States

1-855-669-9658

International

1-412-317-0088

Replay Access Code: 8431671

Additionally, a live and archived webcast of the conference call will also be available on the Company’s investor relations website at http://ir.tuniu.com.

About Tuniu

Tuniu (Nasdaq: TOUR) is a leading online leisure travel company in China that offers integrated travel service with a large selection of packaged tours, including organized and self-guided tours, as well as travel-related services for leisure travelers through its website tuniu.com and mobile platform. Tuniu provides one-stop leisure travel solutions and a compelling customer experience through its online platform and offline service network, including a dedicated team of professional customer service representatives, 24/7 call centers, extensive networks of offline retail stores and self-operated local tour operators. For more information, please visit http://ir.tuniu.com

Safe Harbor Statement

This press release contains forward-looking statements made under the “safe harbor” provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Tuniu may also make written or oral forward-looking statements in its reports filed with or furnished to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Any statements that are not historical facts, including statements about Tuniu’s beliefs and expectations, are forward-looking statements that involve factors, risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Such factors and risks include, but are not limited to the following: Tuniu’s goals and strategies; the growth of the online leisure travel market in China; the demand for Tuniu’s products and services; its relationships with customers and travel suppliers; Tuniu’s ability to offer competitive travel products and services; Tuniu’s future business development, results of operations and financial condition; competition in the online travel industry in China; government policies and regulations relating to Tuniu’s structure, business and industry; the impact of health epidemics on Tuniu’s business operations, the travel industry and the economy of China and elsewhere generally; and the general economic and business condition in China and elsewhere. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and Tuniu does not undertake any obligation to update such information, except as required under applicable law.

About Non-GAAP Financial Measures

To supplement the Company’s unaudited consolidated financial results presented in accordance with United States Generally Accepted Accounting Principles (“GAAP”), the Company has provided non-GAAP information related to income from operations, net income, net income attributable to ordinary shareholders of Tuniu Corporation, which excludes share-based compensation expenses, amortization of acquired intangible assets, net gain on disposals of subsidiaries and impairment of property and equipment, net. The presentation of this non-GAAP financial measure is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. We believe that the non-GAAP financial measures used in this press release are useful for understanding and assessing underlying business performance and operating trends, and management and investors benefit from referring to these non-GAAP financial measures in assessing our financial performance and when planning and forecasting future periods.

This non-GAAP financial measure is not defined under U.S. GAAP and is not presented in accordance with U.S. GAAP. The non-GAAP financial measure has limitations as an analytical tool. Further, this non-GAAP measure may differ from the non-GAAP information used by other companies, including peer companies, and therefore its comparability may be limited. The Company compensates for these limitations by reconciling the non-GAAP financial measure to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating performance. Tuniu encourages investors and others to review its financial information in its entirety and not rely on a single financial measure.

For more information on these non-GAAP financial measures, please see the table captioned “Reconciliations of GAAP and non-GAAP Results” set forth at the end of this press release.

(Financial Tables Follow)

Tuniu Corporation

Unaudited Condensed Consolidated Balance Sheets

(All amounts in thousands, except per share information)

 December 31, 2024 

 December 31, 2025 

 December 31, 2025 

 RMB 

 RMB 

 US$ 

ASSETS

Current assets

Cash and cash equivalents

465,004

207,228

29,633

Restricted cash 

26,061

10,222

1,462

Short-term investments

432,823

853,704

122,078

Accounts receivable, net

43,313

66,834

9,557

Amounts due from related parties

752

1,293

185

Prepayments and other current assets  

235,443

157,558

22,530

Total current assets

1,203,396

1,296,839

185,445

Non-current assets

Long-term investments

534,041

227,012

32,462

Property and equipment, net

32,849

18,860

2,697

Intangible assets, net

22,210

19,645

2,809

Land use right, net

88,467

Operating lease right-of-use assets, net

9,266

6,873

983

Other non-current assets

19,208

30,754

4,398

Total non-current assets

706,041

303,144

43,349

Total assets

1,909,437

1,599,983

228,794

LIABILITIES AND EQUITY

Current liabilities

Short-term borrowings

36

35

5

Accounts and notes payable 

290,112

219,440

31,380

Amounts due to related parties

3,121

980

140

Salary and welfare payable

23,148

19,594

2,802

Taxes payable

5,060

4,077

583

Advances from customers

247,151

184,461

26,378

Operating lease liabilities, current

2,994

3,340

478

Accrued expenses and other current liabilities

322,034

204,388

29,226

Total current liabilities

893,656

636,315

90,992

Non-current liabilities

Operating lease liabilities, non-current

1,680

1,023

146

Deferred tax liabilities

5,151

4,534

648

Total non-current liabilities

6,831

5,557

794

Total liabilities

900,487

641,872

91,786

Equity

Ordinary shares

249

249

36

Less: Treasury stock

(329,668)

(380,260)

(54,376)

Additional paid-in capital

9,146,928

9,122,119

1,304,446

Accumulated other comprehensive income

313,460

307,446

43,964

Accumulated deficit

(8,050,378)

(8,019,253)

(1,146,739)

Total Tuniu Corporation shareholders’ equity

1,080,591

1,030,301

147,331

Noncontrolling interests

(71,641)

(72,190)

(10,323)

Total equity

1,008,950

958,111

137,008

Total liabilities and equity

1,909,437

1,599,983

228,794

 

Tuniu Corporation

Unaudited Condensed Consolidated Statements of Comprehensive (Loss)/Income

(All amounts in thousands, except per share information)

 Quarter Ended 

 Quarter Ended 

 Quarter Ended 

 Quarter Ended 

 December 31, 2024 

 September 30, 2025 

 December 31, 2025 

 December 31, 2025 

 RMB 

 RMB 

 RMB 

 US$ 

Revenues

Packaged tours

75,440

179,018

102,090

14,599

Others

27,292

23,042

21,454

3,068

Net revenues

102,732

202,060

123,544

17,667

Cost of revenues

(32,935)

(92,455)

(53,503)

(7,651)

Gross profit

69,797

109,605

70,041

10,016

Operating expenses

Research and product development

(13,325)

(15,734)

(12,314)

(1,761)

Sales and marketing

(42,697)

(61,533)

(44,144)

(6,313)

General and administrative

(26,841)

(18,497)

(12,836)

(1,836)

Other operating income/(loss)

369

(2)

328

47

Total operating expenses

(82,494)

(95,766)

(68,966)

(9,863)

(Loss)/income from operations

(12,697)

13,839

1,075

153

Other (expenses)/income

Interest and investment (loss)/income, net

(5,609)

8,912

1,749

250

Interest expense

(612)

(576)

(312)

(45)

Foreign exchange losses, net

(6,102)

(858)

(644)

(92)

Other income/(loss), net

49

(480)

247

35

(Loss)/income before income tax expense

(24,971)

20,837

2,115

301

Income tax expense

(283)

(625)

(474)

(68)

Equity in income/(loss) of affiliates

188

(844)

(105)

(15)

Net (loss)/income

(25,066)

19,368

1,536

218

Net loss attributable to noncontrolling interests

(859)

(383)

(10)

(1)

Net (loss)/income attributable to ordinary shareholders of
Tuniu Corporation

(24,207)

19,751

1,546

219

Net (loss)/income

(25,066)

19,368

1,536

218

Other comprehensive (loss)/income:

Foreign currency translation adjustment, net of nil tax

8,568

(1,314)

(2,213)

(316)

Comprehensive (loss)/income

(16,498)

18,054

(677)

(98)

Net (loss)/income per ordinary share attributable to ordinary
shareholders – basic and diluted

(0.07)

0.06

0.00

Net (loss)/income per ADS – basic and diluted*

(0.21)

0.18

0.00

Weighted average number of ordinary shares used in computing
basic (loss)/income per share

354,106,851

339,255,345

331,409,074

331,409,074

Weighted average number of ordinary shares used in computing
diluted (loss)/income per share

354,106,851

341,395,417

333,434,286

333,434,286

Share-based compensation expenses included are as follows:

Cost of revenues

66

65

65

9

Research and product development

66

65

65

9

Sales and marketing

32

32

32

5

General and administrative

1,253

1,247

1,237

177

Total

1,417

1,409

1,399

200

*Each ADS represents three of the Company’s ordinary shares.

 

Tuniu Corporation

Unaudited Condensed Consolidated Statements of Comprehensive Income

(All amounts in thousands, except per share information)

 Year Ended 

 Year Ended 

 Year Ended 

 December 31, 2024 

 December 31, 2025 

 December 31, 2025 

 RMB 

 RMB 

 US$ 

Revenues

Packaged tours

407,462

493,481

70,567

Others

106,160

84,493

12,082

Net revenues

513,622

577,974

82,649

Cost of revenues

(155,590)

(242,992)

(34,747)

Gross profit

358,032

334,982

47,902

Operating expenses

Research and product development

(52,682)

(58,979)

(8,434)

Sales and marketing

(180,321)

(193,884)

(27,725)

General and administrative

(87,657)

(71,848)

(10,274)

Other operating income

25,888

964

138

Total operating expenses

(294,772)

(323,747)

(46,295)

Income from operations

63,260

11,235

1,607

Other income/(expenses)

Interest and investment income

19,866

25,769

3,685

Interest expense

(3,320)

(2,022)

(289)

Foreign exchange losses, net

(6,837)

(3,827)

(547)

Other income/(loss), net

10,081

(652)

(93)

Income before income tax expense

83,050

30,503

4,363

Income tax expense

(837)

(1,425)

(204)

Equity in income of affiliates

1,486

579

83

Net income

83,699

29,657

4,242

Net income/(loss) attributable to noncontrolling interests

6,525

(1,468)

(210)

Net income attributable to ordinary shareholders of Tuniu
Corporation

77,174

31,125

4,452

Net income

83,699

29,657

4,242

Other comprehensive income:

Foreign currency translation adjustment, net of nil tax

8,044

(6,013)

(860)

Comprehensive income

91,743

23,644

3,382

Net income per ordinary share attributable to ordinary
shareholders – basic and diluted

0.21

0.09

0.01

Net income per ADS – basic and diluted*

0.63

0.27

0.03

Weighted average number of ordinary shares used in computing
basic income per share

361,482,355

340,747,065

340,747,065

Weighted average number of ordinary shares used in computing
diluted income per share

363,718,947

342,960,072

342,960,072

Share-based compensation expenses included are as follows:

Cost of revenues

261

260

37

Research and product development

261

260

37

Sales and marketing

126

127

18

General and administrative

8,758

4,958

709

Total

9,406

5,605

801

*Each ADS represents three of the Company’s ordinary shares.

 

Reconciliations  of GAAP and Non-GAAP Results

(All amounts in thousands, except per share information)

 Quarter Ended December 31, 2025

 GAAP Result 

 Share-based 

Amortization of acquired 

Impairment

 Non-GAAP 

 Compensation 

  intangible assets 

 of property and equipment, net 

 Result 

Income from operations

1,075

1,399

591

3,065

Net income

1,536

1,399

591

3,526

Net income attributable to ordinary shareholders

1,546

1,399

591

3,536

 Quarter Ended September 30, 2025

 GAAP Result 

 Share-based 

Amortization of acquired 

Impairment

 Non-GAAP 

 Compensation 

  intangible assets 

 of property and equipment, net 

 Result 

Income from operations

13,839

1,409

591

15,839

Net income

19,368

1,409

591

21,368

Net income attributable to ordinary shareholders

19,751

1,409

591

21,751

 Quarter Ended December 31, 2024

 GAAP Result 

 Share-based 

Amortization of acquired 

Impairment

 Non-GAAP 

 Compensation 

  intangible assets 

 of property and equipment, net 

 Result 

(Loss)/income from operations

(12,697)

1,417

764

15,641

5,125

Net loss

(25,066)

1,417

764

15,641

(7,244)

Net loss attributable to ordinary shareholders

(24,207)

1,417

764

15,641

(6,385)

 

Reconciliations of GAAP and Non-GAAP Results

(All amounts in thousands, except per share information)

Year Ended December 31, 2025

 GAAP Result 

 Share-based 

Amortization of acquired 

Net gain on

Impairment

 Non-GAAP 

 Compensation 

  intangible assets 

 disposals of subsidiaries 

 of property and equipment, net 

 Result 

Income from operations

11,235

5,605

2,536

3,316

22,692

Net income

29,657

5,605

2,536

3,316

41,114

Net income attributable to ordinary shareholders

31,125

5,605

2,536

3,316

42,582

Year Ended December 31, 2024

 GAAP Result 

 Share-based 

Amortization of acquired 

Net gain on

Impairment

 Non-GAAP 

 Compensation 

  intangible assets 

 disposals of subsidiaries 

 of property and equipment, net 

 Result 

Income from operations

63,260

9,406

3,184

(24,618)

15,641

66,873

Net income

83,699

9,406

3,184

(24,618)

15,641

87,312

Net income attributable to ordinary shareholders

77,174

9,406

3,184

(24,618)

15,641

80,787

 

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ผู้หลงใหลในจังหวะชีวิตของชาวกรุงเทพฯ (@krapalm) บล็อกเกอร์ที่นำเสนอเรื่องราวการผสมผสานระหว่างเทคโนโลยีล้ำสมัย แฟชั่น ความงาม และไลฟ์สไตล์คนเมืองเข้าไว้ด้วยกันอย่างลงตัว นอกเหนือจากการคอยอัปเดตเทรนด์ไอทีที่ digitalmore.co แล้ว ผมตั้งใจใช้พื้นที่แห่งนี้เพื่อสะท้อนมุมมองและอัปเดตไอเทมใหม่ๆ ที่ตอบโจทย์การใช้ชีวิตยุคใหม่ของคุณ ติดตามไลฟ์สไตล์ในแบบฉบับคนเมืองกับผมได้ที่ช่องทางโซเชียลมีเดียครับ

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