KOKUYO, a Japanese Brand with Over 100 Years of History, Expands Business in Thailand Amid Growing Education Demand — Officially Launches Learning Brand “Campus” at Full Scale

KOKUYO Co., Ltd. (Headquarters: Osaka, Japan / President: Hidekuni Kuroda) announces the expansion of its operations in the Thai market and strengthening its learning brand “Campus”, in response to the growing demand for education. Through the provision of high-quality stationery that elevates the quality of learning, and the proposal of study methods utilizing stationery, KOKUYO is committed to contributing to the improvement of the learning environment in Thailand.

■ From Japan to Asia, and to the World

Campus is a notebook brand by KOKUYO, founded in 1905, and in recent years has advanced under the “Manabikata (Method of Learning)” concept to bring new value to the way people learn. The flagship product, “Campus Notebook,” was first launched in 1975 and has surpassed a cumulative total of 3.7 billion notebooks sold, boasting an extraordinary brand awareness rate of approximately 95% among junior and senior high school students in Japan. Building on this solid foundation, Campus is now evolving beyond individual product categories into a “Manabi-kata Brand (Campus for Learning)” that accompanies each individual’s learning process. The “Campus for Learning” views learning as a way of life, nurturing the ability to find one’s own answers through one’s own way of learning, and proposing ideas that support those discoveries. As KOKUYO delivers new ways of learning from Japan to the world, Thailand has been positioned as a strategically prioritized market in the ASEAN region, with new values proposed to dramatically transform the learning environment of local students.

（HACO・HACO）

■ Campus Brand Concept: “Bringing Joy to Learning”

The brand concept of Campus is “Bringing Joy to Learning.” Rather than viewing learning as a mere process, Campus focuses on the importance of each individual finding a “way of learning” that suits them. Drawing on over 50 years of research into diverse learning habits and insights cultivated through continuous support of learners, Campus aims to establish itself as a partner that supports individuals not only academically but also in their personal growth.

■ Reaching Students Struggling with “Motivation”

Campus brings its brand concept to life through a product lineup of outstanding quality and functionality. In particular, it addresses the challenge that Thai students commonly face — “maintaining motivation to study (lack of motivation)” — by designing products that balance ease of use with enjoyment, reducing stress during study and creating an environment where students can engage more proactively and with greater confidence.

■ A New Product Lineup Where Sensibility and Function Resonate

In the Thai market, Campus offers a lineup of “Study Booster” stationery — products with superior functionality and design that elevate the quality of fundamental learning actions such as “writing,” “written on,” and “erasing.”

Campus Illustrator Limited Edition Notebook (A5 · B5): Uses the original Campus paper developed through over 50 years of research, delivering a smooth writing experience, with cover designs illustrated by a Japanese illustrator.

（Campus Illustrator）

ANY LINER: Ink-resistant bleeding and minimal show-through even on thin paper; the 2-in-1 design in a single pen reduces the need to switch writing instruments during study, boosting study efficiency.
Quick-Dry Gel Pen: Combines comfortable writing feel with outstanding quick-dry performance and vivid ink color.
NAVI LINE Correction Tape: Designed along the NAVI LINE for pinpoint correction application, with a smooth pulling mechanism that requires minimal effort to glide effortlessly.
PAN! CASE: An ultra-slim pencil case shaped like a loaf of bread — large capacity yet easy to carry, with a small accessory pocket inside.
HACO・HACO: Self-standing design allows instant visibility and organization of contents, eliminating the hassle of taking out and putting away stationery during study or work. Comes with a small accessory pocket.

（ANY LINER）

（Quick-Dry Gel Pen）

（NAVI LINE Correction Tape）

（PAN! CASE）

■ Accelerating Global Expansion and Vision Toward 2030

Moving forward, Campus will not be limited to Japan, but will strongly drive its expansion into ASEAN and East Asian markets, with a focus from Thailand. With a vision to become a global leader representing Asia in the field of “learning” by 2030, Campus aims to strengthen its presence in the global stationery market.

Built on a proven track record loved in Japan for over 50 years, Campus proposes new value in “learning” that goes beyond stationery in Thailand and across ASEAN. Under the concept of “Bringing Joy to Learning,” Campus will work to create a future where each individual encounters their own “way of learning” and enjoys a more motivated and enriching learning experience.

Supplementary Information

■ Upcoming Events & POP-UP Information

Dek-D’s TCAS Fair: A large-scale education and university admissions event for students. KOKUYO will exhibit at this event, offering visitors the opportunity to experience its products firsthand.

・Date: Saturday, April 25 – Sunday, April 26, 2026, 9:00 AM – 5:00 PM

・Venue: BITEC Bangna

B2S Event: An exclusive event held at major stationery chain B2S.

　・Date: Monday, May 11 – Monday, May 18, 2026

　　・Venue: B2S Central Ladprao / B2S Mega Bangna

POP-UP Store:

・Date: Thursday, May 21 – Wednesday, May 27, 2026

・Venue: Central Ladprao, 1st Floor

[About KOKUYO Co., Ltd.]

Since its founding in 1905, KOKUYO grew through the manufacture and sale of paper products necessary for accounting, such as vouchers and ledgers, and gradually expanded its business scope to encompass stationery, office supplies, furniture, and even space design. Through its activities across each business domain, KOKUYO has contributed to improving the quality of people’s “working,” “learning,” and “living.” Today, KOKUYO focuses on providing high-value-added products and services that stimulate the creativity of users, both in the domestic Japanese market and in global markets, particularly in Asia.

Company Name: KOKUYO Co., Ltd. (コクヨ株式会社)
Representative: Hidekuni Kuroda, President and Representative Director
Address: 6-1-1 Oimazato-minami, Higashinari-ku, Osaka-shi, Osaka, Japan
Founded: October 1905
Business Activities: Manufacture and sale of stationery and office supplies, manufacture and sale of office furniture, space design and consulting, etc.
Official Website: https://www.kokuyo.com/