Strategic Partnership with Central Pattana, Set to Open in Bangkok This Year
(From left: Pokémon (Thailand) Director Daisuke Kobayashi, Pokémon (Thailand) Director Shunsuke Sasaki, Central Pattana Head of Leasing Isareit Chirathivat, Central Pattana Chief of Marketing Officer Dr. Nattakit Tangpoonsinthana)
Thailand is set to welcome its first “Pokémon Center,” marking a major step toward becoming home to the largest store outside Japan. Pokémon (Thailand) Co., Ltd. has partnered with Central Pattana Public Company Limited, Thailand’s leading sustainable real estate developer, to sign a lease agreement for the upcoming “Pokémon Center BANGKOK.” The store is scheduled to open at centralwOrld, A world-class landmark in the heart of Bangkok, within 2026, further reinforcing Thailand’s position as a true Global Lifestyle Destination.
At the signing ceremony held jointly with Central Pattana, Pokémon (Thailand) Co., Ltd. Director Shunsuke Sasaki and Central Pattana Public Company Limited Fashion & Luxury Division Retail Development Director Isareit Chirathivat were in attendance, marking a milestone in establishing the strategic partnership between both companies. The event was also graced by a special appearance from Pikachu dressed in a costume inspired by Thai attire, serving as an iconic symbol of the fusion between Pokémon and Thai culture.
(Pikachu dressed in a costume inspired by Thai attire)
■ Bringing the Pokémon Experience to Thailand
The opening of “Pokémon Center BANGKOK” marks another significant milestone in Pokémon’s business expansion in Southeast Asia. As the largest store outside Japan, it reflects strong confidence in Thailand’s potential as a high-growth market, driven by a continuously expanding fan base as well as its role as a global lifestyle and tourism destination.
Pokémon Center is an official store where fans can immerse themselves in the world of Pokémon, offering a wide range of original merchandise, Trading Card Game, and a variety of events. It also serves as a hub for the latest news and updates, enjoying strong support from fans not only in Japan but around the world. Pokémon Center has expanded internationally, with Pokémon Center SINGAPORE (opened in 2019) and Pokémon Center TAIPEI (opened in 2023). Pokémon Center BANGKOK will be the third permanent international location.
This new store is positioned as more than just a retail space—it is envisioned as a new “destination” for Pokémon fans around the world. centralwOrld has been selected as the first location, leveraging its strength as a world-class landmark in the heart of Bangkok with high foot traffic from both local visitors and international tourists. As a global destination where leading brands create immersive experiences, it provides the ideal platform to elevate “Pokémon Center BANGKOK” into a key regional destination for Pokémon fans.
■ Strategic Partnership with Central Pattana
This collaboration with Central Pattana brings together the strengths of both companies to create new value in customer attraction. Central Pattana, with an extensive track record in developing and operating landmark commercial properties across Thailand, partners with the globally renowned “Pokémon” to enhance the overall experience and appeal of its venues.
Pokémon Center BANGKOK is expected to become a new landmark that draws visitors from across Thailand and beyond, contributing to tourism promotion and enhancing the overall appeal of Bangkok as a city.
■ Comments from Representatives
Pokémon (Thailand) Co., Ltd.
Director
Shunsuke Sasaki
“We are truly grateful to have the opportunity to open the first official ‘Pokémon Center’ store in Thailand at centralwOrld. This will be the first permanent store in Thailand — a tremendously important step for the Pokémon Group — and we are delighted to be taking it together with Central Pattana.
As we planned our Bangkok store, I found myself imagining: ‘If a Pokémon Center actually existed in Bangkok, where would it be?’ The answer was surely a place full of energy and people — somewhere just like centralwOrld. When the opportunity with Central Pattana came about, that vision became a reality, and I could not be more thrilled.
We are working hard to further expand the world of Pokémon in Thailand, so please look forward to what is coming. We plan to share a variety of updates leading up to the opening, and we hope you will stay tuned and share in our excitement.”
Central Pattana Public Company Limited
Fashion & Luxury Division, Retail Development Director
Isareit Chirathivat
“The selection of centralwOrld as the location for Thailand’s first ‘Pokémon Center BANGKOK’ reflects the confidence that a global partner like Pokémon has in our potential, as a world-class lifestyle landmark capable of connecting both Thai customers and visitors from across the region.
This collaboration goes beyond simply bringing a global brand to open a store—it represents a joint effort to create an ‘Experience Destination’ that can attract quality traffic and foster continuous engagement at a global community level. This approach lies at the core of Central Pattana’s long-term partnership strategy.
centralwOrld serves as a platform that brings together people, cultures, and lifestyles from around the world, and continues to evolve as a true regional magnet. The opening of ‘Pokémon Center BANGKOK’ therefore marks another important step in strengthening our ecosystem, reinforcing Thailand’s role as a Global Lifestyle Destination, and driving sustainable growth together under the vision of ‘imagining better futures for all.’”
■ Opening Planned for Within 2026 — Details Available on the Official Pokémon Website
Pokémon Center BANGKOK is scheduled to open within 2026. More information about the store will be announced progressively in the lead-up to the opening.
Official Pokémon Website: https://th.portal-pokemon.com/shop/
Official Pokémon Facebook: https://www.facebook.com/PokemonThailand/
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