Adjusted Net Profit Increases 14.6% Yoy to RMB1,792.0 Million
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Deepening Presence in the Mass Travel Market with Steady Core Business Growth
Actively Embracing AI to Enhance Operational Efficiency
HONG KONG, Aug. 24, 2026 /PRNewswire/ — Tongcheng Travel Holdings Limited (“Tongcheng Travel” or the “Company”, together with its subsidiaries the “Group”, stock code: 0780.HK), a leading comprehensive travel platform in China, today announced its unaudited consolidated results for the three months (the “second quarter of 2026” or “2Q 2026”) and six months ended 30 June 2026 (the “period under review” or “1H 2026”).
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1H2026 Highlights with Year-on-year (“yoy“) Comparison |
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Revenue and Adjusted Net Profit Continued Growth Momentum
Steady Growth in User Base and User Value
Core Businesses Maintained Growth Trajectory
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Mr. Ma Heping, Co-Chairman of the Board, Executive Director and Chief Executive Officer of Tongcheng Travel, said, “In the second quarter of 2026, China’s travel market was marked by a challenging external environment, with a significant increase in fuel surcharges has weighed on long-haul travel demand. In spite of the headwinds, we maintain a positive outlook for both our Company and the broader China travel industry. The Chinese government has reinforced the role of the tourism industry as a strategic pillar of the national economy, laying a solid foundation for the industry’s long-term growth. During the period under review, Tongcheng Travel maintained its keen market insights and rapid responsiveness, actively embracing the new opportunities brought by AI-driven technological transformation. We delivered another quarter of solid results.”
Continuing to Deepen Presence in the Mass Travel Market
Twelve-month Accumulated Number of Travelers Served Reached 2,044.3 Million
Tongcheng Travel’s exceptional operational capabilities have enabled it to further solidify its position in China’s mass travel market. Through effective user engagement initiatives and a full spectrum of product offerings, The Group has successfully built an extensive user base. As of 1H 2026, the Group’s average MPUs and APUs amounted to 45.1 million and 253.9 million respectively. Twelve-month Accumulative Number of Travelers Served amounted to 2,044.3 million. As of June 30, 2026, the Group’s registered users residing in non-first tier cities in China accounted for over 87% of the total registered users.
During the period under review, Tongcheng Travel continued to optimize its operational efficiency within the Weixin ecosystem. Meanwhile, the Group’s standalone APP, the key instrument for new user acquisition, maintained solid growth momentum, with its DAUs reaching an all-time high ahead of the May Day holiday. The Group launched weekend marketing campaigns to tap into evolving consumer preferences for a sense of ritual and relaxation, deepening interaction with the younger user cohort.
Prioritizing user value, Tongcheng Travel has been actively investing in its loyalty program and optimizing user benefits. During the period under review, the Group continued to enhance its engagement programs for high-value members by offering more exclusive benefits and elevating service quality. Moreover, the Group provides users with an extensive array of travel products and services to address evolving user needs throughout journeys. These efforts further increased repeat purchases and strengthened user loyalty.
Core OTA Business Maintained Steady Growth
Other Businesses’ Revenue Increased by 46.3% Yoy
Tongcheng Travel’s core OTA business continued to maintain its growth momentum. During the period under review, the Group’s total revenue of core OTA business increased by 12.7% yoy to RMB8,794.1 million. The Group’s revenue from the accommodation business increased by 11.1% to RMB2,845.1 million in 1H2026, supported by stable growth in both ADR and hotel room nights sold in the second quarter of 2026. Driven by the structural shift in consumer preferences toward higher-quality hotels, the proportion of higher-star hotel room nights sold on the Group’s platform increased further during the second quarter of 2026. As for its international accommodation business, the Group continued to deepen partnership with global suppliers, and further enhanced its product and service offerings to better address users’ needs.
The Group’s transportation business was affected by elevated airfares in the second quarter of 2026, which dampened travel demand. Overall revenue increased by 2.1% to RMB3,962.2 million in 1H 2026. During the period under review, the Group remained committed to enhancing user experience. The Group’s algorithm-powered Huixing system continued to deliver diverse, reliable end-to-end travel solutions. Meanwhile, the Group further integrated short-distance transportation options into users’ travel journeys, delivering a more seamless and convenient experience for the users. As for the international air ticketing business, the Group maintained a competitive pricing strategy while further enhancing its service quality to strengthen user awareness. In the second quarter of 2026, the Group’s international air ticketing revenue maintained strong growth momentum.
The Group’s other businesses demonstrated notable growth. During the period under review, revenue from other businesses achieved RMB1,986.8 million with 46.3% yoy growth, driven by the exceptional performance of the hotel management business. The Group’s Elong Hotel Technology platform sustained its rapid expansion trajectory with a strategic focus on well-recognized brands, while leveraging technological capabilities to enhance operational efficiency. As for Wanda Hotels and Resorts, it pursued a refined geographic expansion, concentrating on new hotel openings in core cities and popular tourist destinations to increase its market share within China’s high-end hotel segment. As of June 30, 2026, the Group’s total number of hotels in operation exceeded 3,500, with over 2,000 in the pipeline.
Actively Leveraging AI Technology to Enhance Operational Efficiency and Build New Smart Travel Experiences
As an innovation-driven enterprise, Tongcheng Travel is committed to harnessing AI to seize new growth opportunities in the AI era, while enhancing the Company’s overall operational efficiency. The Group proactively pursues strategic collaborations with leading third-party AI platforms. As one of the first OTAs to integrate with the Weixin AI Assistant, the Group is actively contributing to the development of the Weixin AI ecosystem, focusing on building and validating its capabilities within the ecosystem. Meanwhile, the Group continuously iterated its proprietary AI-powered itinerary planner DeepTrip. Over the second quarter of 2026, the Group strengthened DeepTrip’s memory capabilities, enabling it to incorporate users’ historical preferences and deliver more precise, customized travel itineraries.
In customer service, the Group further advanced automation functions powered by AI. Beyond the high degree of automation already achieved in routine user inquiry scenarios, the Group extended AI applications to more customer service scenarios, which has significantly boosted both customer service efficiency and user experience. Moreover, the Group deepened AI integration into every manual process, equipping its customer service team with a set of AI tools to help them better understand user inquiries with enhanced accuracy and faster response.
Looking ahead, with a clear strategy and strong execution capabilities, Tongcheng Travel is well-positioned to navigate the short-term market uncertainties and capture long-term growth opportunities. The Group will remain focused on its core OTA business, strengthening its market position in China’s mass travel market, while proactively expanding its international business. With respect to the hotel management business, the Group will accelerate its geographical network expansion, while enhancing operational efficiency. Furthermore, the Group will step up efforts in leveraging AI technology to capture potential growth opportunities as well as improving operational efficiency. Tongcheng Travel remains committed to enhancing its ESG performance and delivering sustainable, long-term value to all stakeholders.
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About Tongcheng Travel Holdings Limited (HKSE Stock Code: 0780.HK)
Tongcheng Travel is a one-stop shop platform for users’ travel needs. With the mission “make travel easier and more joyful”, Tongcheng Travel offers a comprehensive and innovative selection of products and services covering nearly all aspects of travel, including transportation ticketing, accommodation reservation, tourist attraction ticketing, hotel management, packaged tour, and a wide array of value-added ancillary services primarily through its online platforms, which comprise its Tencent-based platforms, its proprietary mobile APPs, quick APPs and other channels.
As a technology-driven company, Tongcheng Travel leverages big data and AI capabilities to better understand the preferences and behaviors of users, thereby offering users customized products and services. Tongcheng Travel has a strategic focus on lower-tier cities in China and seized opportunities there supported by its diversified traffic sources, product innovation capability and flexible operation strategies. Through the in-depth understanding of user needs and advanced technological capabilities, Tongcheng Travel has been revolutionizing what consumers expect from the online travel industry, making the entire travel process more convenient, personalized and enjoyable than ever. Tongcheng Travel aims to develop and apply its advanced technology to transform from an online travel agency to intelligent travel assistant.
For more information, please visit the Group’s website at https://www.tongchengir.com
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