BYD PURE GAMES 2026: The Ultimate Fitness Challenge Meets a Weekend of Wellness

From adrenaline-fueled fitness challenges to immersive wellness experiences, discover two days of movement, recovery and a chance to win a brand-new electric SUV 

SINGAPORE, Sept. 8, 2026 /PRNewswire/ — Looking to power up your body for better holistic fitness, restart your commitment to self-care and explore new fitness and wellness experiences, or simply enjoy an active day out? PURE Singapore’s BYD PURE GAMES 2026, to be held on 26 and 27 September 2026 at Ngee Ann City’s Civic Plaza, will offer a weekend of experiential activities across fitness, yoga, recovery and holistic wellbeing. The fitness and wellness festival, that focuses on an integrated approach to wellness, is presented by BYD, the event’s Official Title Sponsor.

From a fitness competition to challenge your limits, an explorer zone to try out exclusive offerings across various lifestyle and wellness brands, access to specially-designed classes at PURE Ngee Ann City, a Lucky Draw to win a BYD ATTO 3 and more, the festival is curated to immerse everyone in all things wellness. Attendees will also be the first to try out PURE’s science-backed and personalised smart recovery concept, Re:set by PURE.

Designed to celebrate movement and backed by the experience of PURE Group’s wellness experts, BYD PURE GAMES 2026 invites you to discover new ways to stay active, find and connect with the fitness community and be empowered to take a positive step for a better, stronger self.

Earn your Place on the Podium in the BYD PURE GAMES 2026 Challenge

The event’s highlight is the BYD PURE GAMES 2026 challenge, a functional fitness competition that combines eight workout stations to put strength, endurance, agility, determination and teamwork to the test.

Participants can choose from Team (26 September) and Elite (27 September) categories, making it suitable for everyday fitness enthusiasts and experienced athletes alike. They can choose to compete in Singles, Doubles (2pax) and Relay (4pax) formats, as they push for best scores in cardio, strength and more in a variety of activities, from treadmills to SkiErg stations. More details on the formats, stations and pricing are available in Annex A.

Attractive prizes, ranging from PURE memberships and lifestyle products, await the top 3 finishers in each category. All participants will also receive a Challenger Kit^[1], which includes a 1-week access to PURE Singapore, vouchers and brand partners’ merchandise.

Registration for the BYD PURE GAMES 2026 challenge is now available online with prices starting from SGD 100 till 13 September.

For those who prefer to be there as moral support for their family and friends as they take on the challenge instead, bring the tribe and enjoy the action at the festival grounds as the participants battle it out. Fans of Mediacorp Artistes Nick Teo, Richie Koh, Jernelle Oh and Kele will also have the chance to cheer them on, as the artistes will be taking part in the BYD PURE GAMES 2026 as well.

Kickstart Your Fitness Adventure with PURE Explorer Zone

Beyond the fitness challenge, visitors can experience an extensive eco-system of wellness activities at the festival’s PURE Explorer Zone, across the festival grounds. PURE joins hands with leading beauty, wellness, technology and automotive brands to host experiences that promote a holistic healthy and active lifestyle. The festival will also showcase the growing importance of recovery as an essential pillar of the fitness journey.

Highlights include:

• Re:set by PURE: Currently available only at PURE’s Hong Kong clubs, visitors can enjoy a firsthand taste of the science-backed and personalised smart recovery concept through a guided protocol led by PURE coaches from Hong Kong, featuring contrast therapy, sauna and compression massage boots. Participants can enjoy a pre-race boost or post-race recovery at any time, powered by Therabody and Tundra.
• Title Sponsor, BYD will showcase its latest lineup of intelligent electric and hybrid vehicles, giving visitors the opportunity to experience the innovation, technology and design that have made BYD Singapore’s No. 1 car brand. Guests can get up close with some of BYD’s newest models, including the BYD ATTO 3 EVO, BYD SEALION 7 Extended Range and BYD ATTO 1, while learning more about the brand’s advanced safety, connectivity and New Energy Vehicle technologies. Beyond the vehicle display, visitors can participate in a range of interactive challenges, fun family-friendly activations and engaging experiences throughout the festival grounds, with exclusive BYD merchandise, prizes and giveaways to be won. Whether discovering their next vehicle or simply enjoying the festivities, festival-goers can immerse themselves in the innovative and sustainable mobility solutions that are shaping the future of driving with Singapore’s No. 1 car brand.
• Official Hair Styling Partner, Dyson will bring its premium hair styling expertise to the event with an exclusive pop-up experience. Visitors can enjoy complimentary hair styling sessions by Dyson’s professional stylists, discover and experience its latest hair care technology, and enjoy exclusive event-only promotions on selected Dyson products.
• Official Skincare Partner, Kiehl’s will invite visitors to discover its skincare expertise through an engaging product experience at its pop-up. Guests can explore and try selected Kiehl’s products, receive personalised skincare recommendations, and enjoy exclusive event-only retail promotions.
• PURE Booth: Visitors can discover PURE’s premium fitness, yoga and holistic wellness offerings, while gaining personalised insights through complimentary body composition assessments by expert PURE Personal Trainers. Exclusive event-only membership privileges will also be available throughout the weekend, with new members receiving complimentary PURE Points redeemable for rewards such as additional membership months and selected wellness services. Visitors can also collect stamps as they visit the various festival booths to receive gifts, including a 1-week PURE trial pass, to continue their fitness journey after the event.

The Wellness Experience Continues Beyond Festival Grounds with Curated Classes Powered by Woah Group, the official Distributor of Bloom and C4 Energy Drinks in Singapore.

During the festival weekend, visitors can continue their wellness experience beyond the event grounds by participating in a specially curated schedule of signature PURE Fitness and PURE Yoga classes led by PURE’s instructors, at PURE Fitness and PURE Yoga Ngee Ann City.

Developed exclusively for the festival, the classes range from high-energy functional training and cycling to yoga and mobility-focused sessions. Held within PURE’s premium club facilities, they offer fitness enthusiasts authentic studio experience and a taste of what it means to be part of the PURE community, including access to the club’s amenities. Selected sessions will also blend complementary disciplines, allowing participants to explore different training styles.

Woah Group will further enhance the participant experience with complimentary Bloom and C4 energy drinks for participants attending the yoga and fitness classes respectively. Festival-goers can also visit the Bloom activation booth within the BYD PURE Games event space to enjoy product sampling and exclusive event-only retail promotions.

More details on the schedule are available on Annex B.

A Fitness and Wellness Community Comes Together

BYD PURE GAMES 2026 is set to inspire, excite, and provide a well-rounded experience on wellness for all, regardless of fitness levels.

“Here in PURE, we believe that You Are More Than You Know. What started as a simple conversation around creating a community fitness event has grown into something far bigger than what my team and I imagined. BYD PURE GAMES 2026 will transform Ngee Ann City into a celebration of movement, competition, community and wellness. We are excited to welcome everyone to come join us, inspire others, and be inspired to go further and feel better through fitness. We’re also incredibly grateful to the amazing partners who believe likewise and are choosing to be on this journey with us,” said Ron Hanerfeld, Managing Director of PURE Singapore.

“BYD believes in leveraging innovation to enable better living. We’re delighted to support PURE GAMES, as it is aligned with our objectives to support a more active and healthy lifestyle, and look forward to welcoming both competitive and non-competitive fitness enthusiasts,” said James Ng, Managing Director of BYD Singapore.

Whether you’re looking to challenge yourself, try a new workout or simply enjoy the atmosphere, BYD PURE GAMES 2026 offers something for everyone.

Terms and conditions

Participation in BYD PURE GAMES 2026 is subject to the event’s Terms & Conditions.

Click here to read the full Terms and Conditions.

Click here to read the Official Rulebook.

BYD PURE GAMES 2026

26 – 27 September 2026

Ngee Ann City, Civic Plaza, 391A Orchard Rd, Singapore 238873

www.pure-360.com.sg/happenings/byd-pure-games-2026/

Editor’s Note:

Official Hashtags: #BYDPUREGAMES #PUREFitnessSingapore #PUREYogaSingapore

Official Media Kit: https://bit.ly/BYDPUREGAMES2026

Photo Credits: PURE Singapore

About PURE Group

Founded in 2002 and headquartered in Hong Kong, The PURE Group is Asia’s leading premium lifestyle brand that includes PURE Yoga, PURE Fitness, PURE Pilates, PURE Nutrition, nood food, PURE Online , FUZE, and Re:set by PURE. PURE Group has locations in Hong Kong, Shanghai, Beijing and Singapore. 

PURE Yoga has a wide variety of yoga and meditation classes and private yoga programmes, including workshops with renowned teachers from all over the world.  
 
PURE Fitness offers the industry’s best from around the globe, encompassing strength and cardio training in addition to dynamic group classes led by passionate world-class instructors.  
 
PURE Pilates offers group reformer Pilates training to tone the physique, improve postural alignment and enhance flexibility.  

PURE Nutrition‘s tailored programmes, nood food‘s healthy-licious fuel, and  FUZE‘s innovative small group training add to the PURE Group’s  integrated community – dedicated to helping people lead a happier, balanced 360˚ lifestyles. 

Re:set by PURE takes a fresh and intelligent approach to wellness with a world-first progressive space. Science-backed modalities are tailored to each individual, providing a personalised plan led by Re:set Coaches to address targeted needs. For anyone who is burnt-out, drained or stressed – because everyone needs a mental, physical and emotional Re:set to feel their best again.  

More information on PURE can be found at www.pure-360.com.sg.

About BYD

BYD (Build Your Dreams) is a multinational high-tech company that leverages technological innovations for a better life.  BYD now has four industries: Auto, Electronics, New Energy, and Rail. Since its foundation in 1994, the company has quickly developed solid expertise in rechargeable batteries and has become a relentless advocate of sustainable development for 32 years with wide recognition from the international community.

BYD’s new energy vehicles have reached 121 countries and regions around the world, with operating footprints covering six continents. BYD shoulders the responsibility and mission of the time, firmly embracing the wave of automobile electrification, establishes itself as the leader of new energy vehicles in China and the world, paving a green innovation and development road.

More information on the company can be found at www.byd.com.

Annex A: BYD PURE GAMES 2026 – Format and Pricing

Categories:

1. Team: Doubles / Relay – Men, Women, Mixed (2M+2W)
2. Elite: Singles / Double – Men, Women, Mixed (1M+1W)

Stations

Pricing*

*All prices exclude 9% GST.

Challenger Kit

All participants will receive an exclusive challenger kit that consists of:

• 1-week complimentary access to PURE Fitness and PURE Yoga Singapore
• BYD PURE GAMES 2026 Finisher Patch
• PURE merchandise
• Brand partner treats from Kiehl’s, Dyson and more

Prizes

Top 3 placements across each category and divisions will walk away with attractive prizes.

Prizes indicated are for each challenger per team.

Annex B: Group Classes

Price: $55 per pax per class

Every participant will receive a 1-week unlimited trial pass to PURE, nood voucher and exclusive gifts from our brand partners.

Location: PURE Fitness Ngee Ann City

Location: PURE Yoga Ngee Ann City

 

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