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NEW YORK, Oct. 23, 2026 /PRNewswire/ — CSTS Enterprises (‘CSTS’ or the “Group”), an integrated sports, entertainment, media and travel technology group, today announced the formal establishment of its global headquarters in New York City. The strategic milestone underscores the Group’s commitment to accelerating its international expansion and driving cross-sector synergies from the world capital of live entertainment and experiential activations.
Positioning its central operations in New York sharpens CSTS’s strategic focus on the United States, the world’s premier market for marquee intellectual property, moreover, to capture high-value partnership opportunities, scale its proprietary entertainment platforms, and solidify its reputation as a leader in next-generation live experiences.
The United States has emerged as a critical strategic growth market for CSTS. As the sole sales agent for the FIFA World Cup 2026™ Official Hospitality Programme in Greater China, the Group delivered seamless hospitality solutions and products for over 250 corporate clients and thousands of VIP guests across all 104 matches held in 16 host cities throughout the United States, Canada and Mexico.
Building on this momentum, CSTS has executed a series of high-profile activations across the United States. Landmark showcases include the PremierXTM After Party for 2026 World Cup Final, the BVB World Street Soccer Series in Times Square, and PremierXTM AFTER DARK at Pier 17. These marquee events directly address the surging demand from multinational enterprise clients seeking integrated solutions across sports, entertainment, tourism, technology and integrated marketing. As the global experience economy expands beyond traditional boundaries, CSTS is uniquely positioned at the convergence of sports, entertainment, travel, media, art and culture, engineering high-impact platforms that connect brands, communities, audiences and travellers worldwide.
By anchoring its global operations in New York, CSTS is well positioned to capture opportunities arising from major sporting events, live entertainment, tourism growth and cross-border consumer engagement. The New York headquarters will serve as the Group’s global command centre, driving business development, strategic partnerships and international expansion.
Headliner, Rich The Kid for PremierXTM World Cup After Party on July 19, 2026
Headliner, Rich The Kid for PremierXTM World Cup After Party on July 19, 2026
World Street Soccer Series – New York, a Joint Campaign by CSTS and BVB on Time Square
World Street Soccer Series – New York, a Joint Campaign by CSTS and BVB on Time Square
“New York is the world’s crossroads for media, finance, technology, sports and culture,” said Abel Zhao, Group CEO and Executive Director of CSTS Enterprises. “As CSTS continues its transformation into a truly global enterprise, establishing our headquarters in New York places us closer to many of our international clients, strategic partners, rights holders, investors and growth opportunities. This move represents not a departure from Hong Kong, but an expansion of our vision and our capability to connect audiences, brands and experiences on a global scale.”
“The future of our industry lies at the intersection of technology, content, community and experience,” added Zhao. “New York provides unparalleled access to global capital, talent, innovation and decision-makers. By establishing our headquarters here, we are positioning CSTS to pursue larger opportunities, deliver greater value for clients and partners, and continue building a company that bridges cultures, markets and audiences worldwide.”
About CSTS Enterprises
CSTS Enterprises is an integrated media, entertainment, sports, and travel technology group. Headquartered in New York City, the company develops and partners with intellectual properties and brands to deliver compelling experiences that connect with audiences across the world. In addition to its own initiatives, including GenerationCTM and PremierXTM, it collaborates with international IPs including FIFA World Cup, UEFA European Championship, and Formula 1.
CSTS integrates experiential marketing, travel, data, and technology to deliver seamless end-to-end audience experiences. The company engages consumers across physical events and digital channels, executing at scale worldwide, turning complex activations into co-ordinated, measurable outcomes.
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