Bangkok, 21 November, 2022 – Matara, Thailand’s premier jewelry artisan boutique with a reputation for excellence in exquisite craftsmanship, timeless curations of pearl and high-lux jewelry creations, announces the December launch of its new sales boutique at 2nd Floor, Gaysorn Centre, Gaysorn Village Bangkok. Matara was founded in Bangkok in 2014 and has risen to international prominence through its collaborations with world-class jewelry designers and luxury brands. It adds to its three boutiques in Bangkok, the launch being a response to growing inbound visitor numbers following the country’s successful emergence from the pandemic.
During the period of Covid-19, Matara received exceptional support of a community of loyal customers who have continued to commission, request designs and order from established collections, as well as order new one-of-a-kind pieces. The latest store at Gaysorn has launched to provide visiting customers and domestic collectors the chance to order exclusive new articles, whilst also enabling the brand to showcase its latest designs in the Matara Fine Jewelry collection (Pearl and 18k Yellow, White and Rose Gold), Matara High Jewelry (Mother of Pearl and 18k Yellow, White and Rose Gold and Diamond), and the flagship Matara Diamond collection.
Co-Founder and CEO, Jongjin Jungsura, Matara Studio Co., Ltd, said, “We’ve been fortunate post-covid that we’ve managed to rely on our strong, small niche community of clients who enjoy wearing our designs and stay in close contact for special commissions, or simply to follow our latest international jewelry designer collaborations.”
“Our customers have played a huge part in our origin story and rise to international repute – particularly among worldwide visitors who stay at The Peninsula Bangkok and who love to order high-end products from our standard lines to avoid long custom-order lead times – and happily, they can now return to Bangkok to shop and stay. So, it’s ‘business as usual’ as we work to create exquisite pieces which represent trending themes such as diversity, inclusion, generational appreciation and bonding with others.”
The new retail store also enables Matara to expand its 2022/2023 Matara Studio collection, making exclusive and aspirational pieces more accessible for younger, fashion-oriented collectors to achieve a gateway into the brand’s coveted collections. It also lets Matara build two-way customer relationships with those new clients looking to begin their own portfolio of appreciating pearl, gold and diamond-set pieces at a reasonable entry point.
The new store offers a consultation area for fitting and advice, design area & private showcase, and Personal Shopping experience as well as connection to the Matara Private Commission service. It complements the brand’s current locations at Central Embassy and The Peninsula Bangkok, and international studios in London, New York and the forthcoming Los Angeles boutique.