depa held its northeastern roadshow for the 3rd Digital Tourism Business Matching to continue widening the awareness of ThailandCONNEX among tourism business operators based in the country’s Northeastern region. Besides introducing this Thai-centric platform that renders new and seamless business opportunities to the travel sector, the roadshow also offered business consultancy, business matching opportunities for operators and digital service providers, and resource application training seminars and workshops to take the Thai tourism industry to the next level.
Asst. Prof. Dr. Nuttapon Nimmanphatcharin, President/CEO of Digital Economy Promotion Agency (depa), chaired the opening of the 3rd Digital Tourism Business Matching (Northeastern), which was carried out as part of depa’s Digital Tourism Campaign. Held at the Centara Korat, this roadshow focused on creating awareness and encouraging the use of ThailandCONNEX. The event was also graced by the honorable Mr. Charin Tongsuk, Deputy Governor of Nakhon Ratchasima Province, and Mr. Nattaseth Wongwattanakan, CEO of Travizgo Technology Co., Ltd., as well as a number of interested travel operators and the public in Nakhon Ratchasima and the region.
Asst. Prof. Dr. Nuttapon shared that depa and Travizgo Technology have been collaborating through the support of the Ministry of Digital Economy and Society (DES) in developing ThailandCONNEX, which is now ready to deploy as Thailand’s own national digital tourism platform, data bank, and token. ThilandCONNEX has been launched to bolster Thai tourism operators with higher competency, stronger efficacy, more market opportunities, and lower costs. In addition to introducing the platform, this roadshow also offered learning opportunities on leveraging the ThailandCONNEX so that Thai users can reduce their dependency on foreign platforms while creating added value and triggering a faster growth of Thai tourism industry.
The 3rd Digital Tourism Business Matching (Northeastern) in Nakhon Ratchasima included seminars and workshops to intensely upgrade the digital knowledge and skills of the participants. During the two fruitful days, participants learned various aspects the project has to offer, including how to develop more opportunities at a lower cost through ThailandCONNEX; learning about travel trends and why digital technology matters; contents planning under the marketing funnel process; understanding digital technology applications to sustain local tourism; applying smart tourism strategy; managing crises through available funding sources; and utilizing TikTok for business. Moreover, the roadshow also featured digital products being offered by digital start-ups and providers as well as business discussion and consultancy, and business matching sessions.
“The Digital Tourism Business Matching roadshow has become our continual effort in building people’s awareness of ThailandCONNEX and encouraging them to use this Thai-national platform for their greater benefits. It has been organized in the major tourist cities of each region, with Chiang Mai being piloted for the northern region, followed by the 2nd in Prachuap Khiri Khan for the central and the 3rd in Nakhon Ratchasima for the northeastern. We are delighted that these endeavors have been well received by the folks of our industry as well as the public themselves. Our 4th roadshow is on its way in Phuket for the south, then, the 5thwill closely follow in Chonburi for the east. In addition to our success in urging the use of our confident platform, depa also estimates to successfully match over 500 businesses throughout these matching exertions,” announced the depa President/CEO.
Mr. Nattaseth commented that ThailandCONNEX has been designed to store big data under the PDPA compliance standard. It also utilizes AI technology to analyze trends, preferences, and the needs of travelers to benefit the tourism business operators in designing and improving their products and services. At the same time, government agencies can also leverage this data in setting direct effective policies and implementing promotional plans that lead to quality tourism. The platform will indeed enable both the government agencies and business operators to work together and lift standards for the Thai tourism industry. In addition, ThailandCONNEX also features a token system, which facilitates its users in terms of payments with tools that help stimulate spending and repeat buying while linking businesses for networking opportunities.
Interested travel operators and the public are cordially invited to be part of the Digital Tourism Campaign and ThailandCONNEX. Please follow news and updates at www.thailandconnex.com, Facebook Page: ThailandCONNEX and Customer Service Center at 0 2171 9900