TAIPEI, Oct. 12, 2026 /PRNewswire/ — ADATA Technology Co., Ltd. Founder and Chairman Simon Chen has been recognized with the Master Entrepreneur award, while ADATA received the Inspirational Brand award at the Asia Pacific Enterprise Awards 2026 Taiwan Chapter, organized by Enterprise Asia. The dual recognition reflects Chairman Chen’s more than four decades of experience in technology and business management, alongside ADATA’s continued development as a global technology brand.
Founded in 2001 with around 20 employees, ADATA grew rapidly under Chairman Chen’s leadership, achieving an OTC listing within three years and becoming the world’s second-largest memory module brand within four years. His forward-looking approach has guided the company through changing market conditions and intense competition, supported by early investment in global sales and marketing channels and a focus on long-term international growth.
Today, ADATA serves more than 120 countries and territories across Asia, the Americas, and Europe. While maintaining its strength in memory and storage, the company has expanded into enterprise, industrial, and AI markets through TRUSTA and ADATA Industrial. Its development into emerging areas such as AI infrastructure, robotics, and Physical AI has been further supported by collaborations with technology companies including NVIDIA, Intel, and Advantech.
ADATA has also strengthened its global brand presence through localized marketing, digital engagement, and community initiatives. More than 30 campaigns and a network of over 37 regional social media channels contributed to average year-over-year follower growth of 24.6%, while global initiatives generated more than 17.6 million content views and 31.7 million impressions. From September 2025 to August 2026, ADATA also recorded 12,485 media mentions and more than 300 media awards worldwide for ADATA and XPG products.
Beyond business growth, Chairman Chen has extended his leadership into culture and social impact. His passion for music led to the creation of the ADATA Vinyl Music Museum, while his involvement in film and sports has supported projects that highlight perseverance, teamwork, and cultural appreciation. Together, Chairman Chen’s entrepreneurial leadership and ADATA’s evolving global brand demonstrate a sustained commitment to innovation, international growth, and meaningful impact.
About Enterprise Asia
Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine toward sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, uplifting the economic status of people across Asia and ensuring a legacy of hope, innovation, and courage for future generations. Please visit https://www.enterpriseasia.org/ for more information.
About Asia Pacific Enterprise Awards
Launched in 2007, the Asia Pacific Enterprise Awards is the region’s most prestigious award for outstanding entrepreneurship, continuous innovation, and sustainable leadership. The Award provides a platform for companies and governments to recognize entrepreneurial excellence, hence spurring greater innovation, fair business practices, and growth in entrepreneurship. As a regional award, it groups together leading entrepreneurs as a powerful voice for entrepreneurship and serves as a by-invitation-only networking powerhouse. The program has grown to encompass 16 countries/ regions and markets all over Asia. For further information, please visit https://apea.asia/taiwan/.
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