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DLG further develops its commitment to the Australian agricultural market – New platform builds on Future Ag powered by Agritechnica – Hannover Fairs Australia is cooperation partner – Premiere from 21 to 23 July 2027 in Melbourne
MELBOURNE, Australia, Oct. 8, 2026 /PRNewswire/ — Agritechnica, the world’s leading trade fair for agricultural machinery, is further expanding its international presence. With “Agritechnica Australia”, a new exhibition platform for agricultural machinery, agtech and modern crop production systems in Australian broadacre farming will launch in 2027. Organised by DLG (German Agricultural Society) and HFA (Hannover Fairs Australia), the new exhibition will premiere from 21 to 23 July 2027 at the Melbourne Convention and Exhibition Centre (MCEC).
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“With Agritechnica Australia, we are taking the next strategic step in the international development of the Agritechnica brand. Australia is an important and highly innovative agricultural market. By combining the international reach and expertise of Agritechnica with the specific requirements of Australian broadacre farming, we are creating new opportunities for knowledge exchange, innovation and business,” says Jens Kremer, Managing Director of DLG Markets GmbH. Agritechnica Australia represents the next step following FutureAg powered by Agritechnica, the event platform launched jointly by DLG and Hannover Fairs Australia in 2023.
Held every two years in Hanover, Germany, Agritechnica is the world’s largest agricultural machinery trade fair, attracting more than 2,800 exhibitors and over 470,000 visitors from around the world. As one of the world’s major agricultural markets, Australia offers favourable conditions for the development and adoption of agricultural machinery, automation, digitalisation and agtech. Large-scale farming operations, strong productivity requirements and challenging climatic conditions drive demand for innovative technologies. Agritechnica Australia will connect these market needs with the international network and technical expertise of Agritechnica.
Built for Australian broadacre farming
Free to attend, Agritechnica Australia will combine an international exhibition with a technical programme tailored to the needs of Australian growers and agribusiness professionals. The focus will be on machinery, precision agriculture, automation and robotics, digital farming, resource efficiency, climate adaptation and innovative production systems.
“Agritechnica Australia connects the specific needs of Australian farming with international technology, know-how and practical expertise. Our strong network across the Australian agricultural sector helps us create a platform closely aligned with the realities of broadacre farming while giving Australian innovation greater international visibility,” says Lola Rauch, Show Director Agritechnica Australia at DLG. International exhibitors and country pavilions will bring technologies, expertise and new solutions to Australia, while Australian companies will gain greater visibility within the international Agritechnica network. Two main stages will feature Australian and international speakers from farming, research and industry, complemented by a dedicated Tech Demo Stage for practical demonstrations of agtech and digital solutions.
The DLG Agrileaders programme will bring selected leading farmers, buyers and agribusiness decision-makers from Australia and New Zealand to the event. Agritechnica Australia is being developed by DLG and Hannover Fairs Australia together with a strong network of Australian agricultural organisations, including GrainGrowers Australia, AusAgritech, the Australian Fodder Industry Association (AFIA) and the National Farmers’ Federation (NFF).
“By bringing farmers, technology providers, industry organisations and international expertise together in Melbourne, Agritechnica Australia will create a focused platform for exchange, business and collaboration across the agricultural sector,” says Tim Bostridge, Managing Director Hannover Fairs Australia.
Agritechnica Australia 2027
- Date: 21–23 July 2027
- Venue: Melbourne Convention and Exhibition Centre, Melbourne, Australia
- Focus: Agricultural machinery, agtech and modern production systems for broadacre farming
- Admission: Free for farmers and industry professionals
- Organiser: DLG Markets in cooperation with Hannover Fairs Australia
- www.agritechnica-australia.com
About the organisers
DLG (German Agricultural Society) stands for progress and sustainable productivity growth in agriculture and the food sector. Through its international network, specialist events and testing and technical expertise, DLG creates platforms for knowledge transfer, innovation and business exchange. DLG Markets organises the two world-leading trade fairs Agritechnica for agricultural machinery and EuroTier for animal farming technology. Around 30 additional trade fairs and conferences in the fields of agriculture and the food sector complement the portfolio.
www.dlg.org
Hannover Fairs Australia (HFA) is part of Deutsche Messe’s international trade fair network and has many years of experience in the development and organisation of trade events and conferences in Australia. HFA contributes extensive local market knowledge and a broad network across business and industry to Agritechnica Australia.
www.hannoverfairs.com.au
CONTACT:
DLG, Malene Conlong, +49 (0)69 24 788-237, [email protected], www.dlg.org;
Hannover Fairs Australia, Matthew Appleby, +61 2 9280 3400, [email protected], www.hannoverfairs.com.au
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